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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1603311964641-R1J6VLO631H9799W5PAJ/class_smile.jpg Torch https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1603311949748-K4PO3GN3HYYVP4QS058P/class_computer.jpg Torch https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/1619458951689-K7TIKTLS3A6DPVGR91AA/Screen%2BShot%2B2021-04-26%2Bat%2B12.41.35%2BPM.jpg Torch https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/a50bdfdd-de4d-479a-b0e6-a3f1c538de42/Screen+Shot+2021-12-08+at+11.26.18+AM.png Torch https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/ea8650ce-15bf-47ce-ab4e-ae38e95c59e5/Screen+Shot+2021-12-08+at+11.26.10+AM.png Torch https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/a4cda856-6bd7-493f-bcbe-6801eab3118c/Image+from+iOS+%287%29.jpg Torch https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/3c7a72a0-294b-458b-9fbe-942857528961/percentage.jpg Torch https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/16b24f64-9244-48ca-ac16-f7f626d77d1d/IMG_1121.jpg Torch https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/a9164f51-0031-4e5b-a95c-899563788141/finances.jpg Torch https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/01d41307-d692-4a3a-92a9-51bc00df2c34/IMG_1123.jpg Torch https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/80f11dad-119c-4cac-8a20-4ade16611f02/count.jpg Torch https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/cfa6a8b7-13c3-4b52-aa9f-e5b1d6421f7d/Screen+Shot+2021-04-26+at+1.20.40+PM.png Torch https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/899560de-70c3-4c8e-acb9-92a2d7be36e4/Screen+Shot+2021-04-26+at+1.48.37+PM.png Torch https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/e1eaf389-1e4f-4ae9-92d7-e00200d740de/Screen+Shot+2021-04-26+at+1.23.16+PM.png Torch https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/ffb92769-160f-4f71-b977-8e067e9bb628/Screen+Shot+2021-04-26+at+1.25.56+PM.png Torch https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/ca7d99c1-e4b8-4acb-a94e-97307e5aefe4/Screen+Shot+2021-04-26+at+1.46.53+PM.png Torch https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/9bdde091-7464-4d61-aba3-2bacb18aec1b/Screen+Shot+2021-04-26+at+1.51.56+PM.png Torch https://www.montserratbonilla.me/costco-1 daily 0.75 2021-12-01 https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/bfdcd427-1156-41e8-bef0-b539db4a7b67/Costco+app+%281%29.png Costco - Costco Costco is a grocer that depends on high volumes sales but small margins profits. 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It is significantly easier to go to checkout and https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/8b399504-5dfd-431c-b40f-8101a9767845/IMG_7897.jpg Costco H-E-B The interface is cleaner and more organized with considerably less ads than Target. It feels less like they are trying to stuff more products into your bag and more like they are trying to be helpful. https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/3893b0ff-eb6c-4f27-a79b-9252440dbaa3/IMG_7903.jpg Costco Door Dash Includes categories of different food options. They have ads but are easy to maneuver the app. The interface is clean and doesn’t have too many page you need to go through to get to checkout. Was downloaded 40,000 million downloads in 2020. 20,000 million over the next competitor. https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/9547f9f3-883f-4df2-a94f-30c3158a9f32/Screen+Shot+2021-10-31+at+4.16.05+PM.jpg Costco Sam’s Uses the same interface as Walmart https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/8c30a9b6-9431-4749-b268-fe4f984b430b/Map.png Costco https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/a66139c9-44bd-4dd2-9c1f-0310f0407479/Costco.jpg Costco https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/54f6d468-d531-4cf4-a72c-133faa6ec69a/New+Project+%281%29.png Costco https://www.montserratbonilla.me/ilock360-1 daily 0.75 2021-12-01 https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/1632506446914-8Z5V1IF6WXK1BXV8Y79X/Screen+Shot+2021-09-24+at+1.00.27+PM.png iLOCK360 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/1632506290533-UFLFE275JG6L58NWV4W4/Screen+Shot+2021-09-24+at+12.57.02+PM.png iLOCK360 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/1632511645801-EOKBGGMXI0XG1F20CE55/Comparative+Map+%282%29.png iLOCK360 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/f5783636-82cf-4144-9214-1b8f28a03581/Screen%2BShot%2B2021-09-25%2Bat%2B2.33.18%2BPM.jpg iLOCK360 https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/8054dbd6-609b-4e70-af85-d5934b76e78f/IMG-7844.jpg iLOCK360 https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/272c633c-d2a4-43b5-9888-6c2745def5dd/Screen+Shot+2021-10-27+at+10.28.03+AM.jpg iLOCK360 High Fidelity Prototype https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/1dd8c069-6f0d-4595-8572-b979c755e626/Screen+Shot+2021-10-24+at+2.21.26+PM.png iLOCK360 High Fidelity Prototype https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/b857aa9d-4d97-4f9e-8c39-077f0cb94c89/Screen+Shot+2021-10-24+at+2.09.43+PM.jpg iLOCK360 https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/a84b1456-973a-48b5-b835-8a8ed064217f/Screen+Shot+2021-10-24+at+2.09.59+PM.jpg iLOCK360 https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/a9ec5a24-1934-48ff-ad52-7a07c916c42b/Screen+Shot+2021-10-24+at+2.34.13+PM.jpg iLOCK360 High Fidelity Prototype https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/d187e208-23f7-4d55-b351-be69722aa501/Screen+Shot+2021-10-27+at+10.43.25+AM.jpg iLOCK360 Final https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/c3210cb6-9fd4-420d-ac2a-bd2a9ef28b10/Screen+Shot+2021-10-26+at+12.32.49+PM.jpg iLOCK360 Final https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/23bcffb7-fe8a-42bb-9384-77912fb43b48/Screen+Shot+2021-10-26+at+12.28.39+PM.jpg iLOCK360 Final https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/ce985c8f-dbeb-4de4-91e6-938d03dab110/Screen+Shot+2021-10-24+at+2.42.27+PM.png iLOCK360 https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/1d85a499-5a23-4987-9f2b-42b9cefbf510/Screen+Shot+2021-10-24+at+2.42.15+PM.png iLOCK360 https://images.squarespace-cdn.com/content/v1/6048205423d7cd03bbe94d9f/a0cc2198-7326-459a-90ec-59302a91eb8b/evolution+of+website+navigation.png iLOCK360 Card Sorting + Usability testing Key Takeaways ‘Plans’ labeling was switched to ‘Pricing’. Many participants asked about whether we would include Pricing, not knowing that it was located in the Plans page. We decided to change to naming convention to Pricing to avoid confusion and offer users an obvious place to see costs. 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